Nike Mexico City

In January 2020, the Mexico City office achieved key city status, joining New York and Los Angeles as a vital component of Nike's Direct to Consumer growth strategy. With the objective of expanding the space to accommodate a growing team dedicated to building Nike's Latin America business, I collaborated with Nike's Workplace Design Team, the local Mexico City team, and an architect to develop a unified brand narrative that reflects local themes while maintaining a strong connection to Nike's global brand ethos. Notable features of the space include a distinctive custom concrete-cast wall at reception, captivating murals by local sign painters known as Rotulistas, an artwork by local artist Hilda Palafox, and a striking 3D installation of the iconic "JUST DO IT" slogan, visible from the streets of Mexico City.