Nike WHQ: Eagle
Situated at Nike's World Headquarters in Beaverton, Oregon, the Workplace team embarked on a comprehensive renovation of the Eagle building in January 2020. Despite encountering numerous challenges stemming from the COVID-19 pandemic, the team adapted the program for Eagle by proposing a new workplace model that emphasized open collaboration spaces over traditional workstations. As the program evolved, the Workplace Creative team pushed the boundaries of branding, introducing standout features such as a twenty-foot Swoosh intricately cut into the sheetrock to reveal the underlying studs, a striking double-height mural by Cody Hudson gracing the central staircase, a floating neon element, and a captivating tile mosaic adorning the coffee bar area. What initially served as a partially obsolete storage facility has now been transformed into one of Nike's most progressive buildings within the Beaverton campus.
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Brand Design Direction
Brand Concept and Narrative
Brand Experience
Art Direction and mural commissioning
Wayfinding / signage -
Brand Agency : Hovercraft
Architect: Open Studio Collective
General Contractor: Swinerton
Project Management: CBRE
72 and Stairwell Mural: Cody Hudson
Conference Room Mural: Nia Musiba
Video: Emery Clay
Photography: Jeremy Bittermann