Penrose Outfitters

Penrose Outfitters specializes in the installation and design of off-road and overlanding accessories. The branding brief aimed to depart from the conventional off-roading style and instead create a warmer, timeless, and thoughtful aesthetic that exudes a sense of sophistication and hospitality. With the emergence of a new generation of EV trucks, van-lifers, and vintage 4x4 enthusiasts in the overlanding community, Penrose Outfitters sought to celebrate this niche and evoke an aesthetic that embodies a spirit of adventure and focused exploration.

Video courtesy of Matt Coats