Virtual Background Artist Series

In March 2020, as the physical Nike workplace became unoccupied, the Workplace Creative team faced a new challenge: bringing brand experiences to the Nike workforce in our new digital workplace. Within a span of four weeks, I successfully onboarded and briefed a dozen artists from around the world to create unique artworks for Nike employees to use as virtual backgrounds. Through collaboration with our tech-ops team, we were able to deploy over 20 artworks to Zoom, reaching Nike's 70,000 employees globally. In May 2020, our workforce simply opened Zoom and discovered an array of one-of-a-kind artworks to choose from. Since then, the artist series has continued, with collaborations involving nearly 25 artists and the creation of more than 80 backgrounds worldwide, with the majority being created by BIPOC women.